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You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
Read More… from 4 Tips for Cultivating Organic Lead Generation on Instagram
No, we aren’t changing our business name from SJC Marketing. Gotcha! But our newest team member, Executive Assistant, Hannah Van Cleave, recently changed her last name because she got married! So the now, Hannah Johnson, has been with our team since mid-May and she’s been a great addition to the team. Hannah graduated from Missouri […]
Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your […]
Read More… from Why Consistency Matters for Your Brand Design
When it comes to managing your brand on social media, it’s a lot of fun until someone calls out your brand with a complaint. In what has become a global audience, you might be faced with a sneer or a knock on your brand that feels a bit unfair. While you should always address a […]
Read More… from Monday Morning Coffee and a Little Fun on April Fools’ Day
You’ve swapped your iced vanilla coffee for a pumpkin spice latte. Your flip flops for boots. And your weekends are much more likely to be football games and leaf raking, rather than hanging at the pool. You’ve even started grabbing a jacket every time you head out the door. The pace of life is quick, […]
Read More… from Let’s Talk About Keeping Pace With Change While We Enjoy Our Monday Morning Coffee
It’s fun. It’s a bit random. What, do you need another reason? At SJC Marketing, we hail from various decades, but those of us who emerged from the 80s tend to be a bit loud about it. We’re the last generation that remembers an Internet-free childhood, when we had to go to great lengths to […]
Read More… from Enjoy Your Monday Morning Coffee While You Listen to Your Best 80s Playlist
In today’s competitive landscape, organizations recognize that establishing brand trust and demonstrating authenticity are not optional, they are essential for long-term success. One of the most effective ways to build this trust is through responsiveness. In fact, 76% of consumers report paying close attention to how quickly and effectively brands respond to customer inquiries. Timely, […]
Read More… from The Power of Brand Trust: Unlocking the Value of Customer Loyalty
To attract and retain consumers, many brands focus on refining the details of the user experience, crafting clear, compelling content and designing visuals that resonate emotionally with their audience. While these elements are essential, it’s equally important not to overlook the technical foundation, particularly webpage load times, which play a critical role in overall user […]
Read More… from The User Experience Advantage: How Page Speed Impacts Consumer Behavior
As you develop your content marketing strategy, it is crucial to recognize that today’s consumers increasingly prefer short-form content that delivers information quickly and efficiently. In a fast-paced digital environment, audiences gravitate toward concise, easily digestible messages that respect their limited time and capture their attention immediately. Prioritizing brevity in your content not only aligns […]
Read More… from Short, Sweet and Strategic: Crafting Content for Today’s Consumer
Whether you’re new to LinkedIn or have had a presence on the platform for years without fully tapping into its potential, now is the time to unlock its strategic value for business growth. More professionals are recognizing LinkedIn for businesses as an essential tool to build brand authority, foster meaningful connections and drive measurable results. […]