Marketing Musings

Your marketing campaign could benefit from a little perfectly-timed humor.
Have a Little Fun in Your Marketing Campaign

When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]

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From controversy to stunts, big brands were using marketing campaign tricks in 2018 to stay on your mind.
No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike

Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]

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email marketing campaign
3 Tips For a More Successful Email Marketing Campaign

Find Your Target Audience With Opt-ins When you stop to think about all the reasons a user has landed on your site, you know that only a small percentage are even close to considering subscribing or opting into your email list. That’s why it is so important to create a scenario that puts them in […]

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email marketing list
3 Steps to Clean up Your Email Marketing List

Sending a Re-engagement Email Helps You Define Who’s Reading and Who’s Not Your email campaigns may be a central part of your business strategy, but it doesn’t take very long for an email marketing list to get a few stale subscribers, which will negatively affect your return on investment. Maybe it’s time to send a […]

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Branding Strategies Learned from LEGO

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after its market shares began to dwindle in the late 1990s. LEGO had lost its cool […]

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Four Branding Strategies That Work

We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply enough to have a hand out there. Branding strategies should be specific, detailed, and deliberate […]

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Are You Pinterest-Ready For The Holidays?

Pinterest was made for retail. It has been mentioned before, but the orders that are funneled through Pinterest result in a larger purchase and there are a significantly higher number of purchases through Pinterest than any other social media. As a result, now is the time to get organized and ramp up for this holiday […]

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Your Marketing Plan Should Include an Email Strategy

A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing campaign into a successful one. Did you know that consumers that receive an email via […]

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Companies are Turning to Video Marketing Campaigns to Get Customers

Video Marketing is a relatively new platform many are using to launch their businesses. Take Audi’s “Spock vs. Spock” commercial, for example. This article talks about how such a popular commercial isn’t reaching potential customers on their televisions but on their computers, smart phones or other mobile devices. The reason is the German car company […]

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Engagement Marketing

March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We are a marketing company dedicated exclusively to campaigns and content creation. Our sole business purpose […]

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