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Marketing Musings

Data analysis might be difficult to navigate but used correctly you can entice more consumers to consider your brand.
Using Data to Inform Your Marketing Strategy

It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy. Since the early 1990s, the amount […]

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Spoon Friez from Heinz are a perfect example of out-of-the-box marketing.
Fries and a Spoonful of Ketchup With a Side of Marketing to Go

If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]

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