Marketing Musings

customer acquisition
What Amazon Can Teach Us About Customer Acquisition and Retention

Strengthen Your Brand Engagement to Get and Keep Customers Maybe you’ve committed to shop local this year, or you may have decided, at least, to try to buy a few things at brick-and-mortar stores when possible. How many times have you thought to yourself, “It’s just so much easier to order from Amazon”? The reality […]

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target audience
If the Shoe Fits: Steps to Take to Reach a Better Target Audience

Social Media Strategies Don’t Have to be Generic You wouldn’t buy a pair of shoes that didn’t fit, so why should your brand have a social media presence that doesn’t fit your target audience? Ad campaigns are a key element of making your social media strategies perform the way you need them to. If you […]

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Personalized Communication and Brand Identity

What is Your Personalized Online Communication Saying About You? Communication is a complex process. Words convey a different message depending on vocal tone or body language. “What did you do?” in an angry voice with hands on hips expresses a far different meaning than a smiling, upbeat “What did you do?” Human communication is divided […]

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Just Like a Dress: Tailored Strategies Look Better

You try on that dress for your friend’s wedding, look in the mirror, and your heart sinks. It just doesn’t look great at all. You take it to a tailor, get it fitted, and after a week head back to try it on again. This time, when you glance in the mirror, the image looking […]

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Blog Writing Is All About Content. Nothing More. Nothing Less.

Good blog writing depends on content, plain and simple. But what defines “good content” is semantics really. What may be good content for you may not work for someone else, and there starts the debate. Yet I think we call agree that content is key, and every other aspect of blog writing can be second […]

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3 Ways to Optimize Your Marketing

It has been said that there’s always room for improvement. If we had been completely satisfied with Henry Ford’s Model T, there would have never been room for the Ferrari or features like heated seats and navigation. But the fact is, consumer needs evolve. A Hubspot blog features several ways to optimize your marketing so […]

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