It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy.
Since the early 1990s, the amount of paper produced in the U.S. has steadily declined and in place of printed documents, digital files have taken over. The ease at which one can create, share and access digital documents is resulting in a flood of data.
Perhaps more importantly, there is so much you can glean from digital data, not only because there is more of it, but because of the various tools that offer actionable insights.
Knowing Your Target Audience
Companies need to make strong connections with their target audiences, which requires in-depth knowledge of their needs, preferences, habits and purchasing behaviors.
Fortunately, big data reveals a lot about these customers, providing organizations with the information to create products and services that speak directly to the needs of the consumer. This data also aids in crafting content that encourages consumers to consider your brand over another.
The digital record reveals much about consumer behaviors in real time. You can learn more about their preferences, see their reactions to products and services, identify patterns and act upon them.
Data collection and analysis can equip your company to develop flexible strategies for dealing with a specific demographic of consumers or help you create a highly-personalized experience for a potential customer as they progress through the buy cycle.
Big data can offer a wealth of insights, but it’s easy to get overwhelmed by the flood of information. If you find yourself hitting a wall as you work toward getting more out of your data and building strategies and constructing content, contact us at SJC Marketing. We’ve assisted many organizations in getting more out of their data and building stronger relationships with their target audience. We can’t wait to help you!