Marketing Musings

Your content marketing strategy needs to be about what adds value for your audience.
Is Your Content Marketing Strategy Ready for 2019?

It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]

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social media trends
Three Social Media Trends to Watch in 2018

Are These Trends a Part of Your Marketing Strategy This Year? As we ease into the end of the first quarter of 2018, how have you approached social media differently than you did this time last year? Are you utilizing Facebook Live? Are you boosting engagement through your Instagram account? Here are some of the […]

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customer service
Let’s Have a Little Chat About Chatbots

Larger enterprises are utilizing chatbots for basic customer service, and as a consumer, you may think you know when your inquiry is being handled by a bot … or do you? The technology for chatbots is improving, with many pulling off interactions so smoothly that you can’t say for sure whether it’s a person or […]

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Trending Thursday
Trending Thursday: SEO Writing Tips From SMX Advanced

Search Marketing Expo (SMX) Advanced recently took place in Seattle and included a Q&A with Google’s Gary Illyes. Amidst the technological jargon, there are several great SEO writing tips you can glean from Illyes’ answers. We’ve outlined the factors we believe will prove the most valuable to your marketing strategy. SEO Writing for RankBrain RankBrain […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Chatbots, Polls & Social Ladies

Chatbots & Millennials You might be thinking, “Please don’t allow chatbots to run this world.” But the reality is, most Millennials are fans. Millennials grew up with the Internet and probably enjoyed ridiculous conversations with SmarterChild (and others) on AIM back in the day (or at least that’s what I hear from a few people […]

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