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B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]
Read More… from 3 Things B2B Marketing Can Learn From B2C Marketing
Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]
Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]
Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]
Read More… from Don’t Be Spooked About Planning Your 2021 Marketing Strategy
If you are at a community bank, it’s understandable that you haven’t prioritized digital marketing in the past. At a community bank, knowing your customer’s names and faces is a key part of your ability to serve them and understand their needs. So why make digital marketing a priority? In the age of masks and […]
Read More… from 4 Steps Community Banks Take for Successful Digital Marketing
Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]
Read More… from 5 Common Marketing Myths That Could Be Holding You Back
Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]
Read More… from Content Marketing and the Shifting Needs of Your Target Audience
You feel an urge to duck and hide every time your aunt pulls out her Polaroid, and you cringe at the sound of your recorded voice. You’re not exactly a ham, but don’t let that stop you from trying videos for business marketing. The qualities that make you avoid the spotlight may be exactly what […]
Read More… from 5 Reasons to Try Videos for Business Marketing
If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]
Read More… from Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy