Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!
You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]
Read More… from Is Content Marketing Still Important For Your Company?
There’s something special about your company. You’ve got decades of experience, a product or service that meets consumer needs and you have a team with deep and broad expertise. LinkedIn marketing provides the perfect venue for sharing this aspect of your company with the public. While you can certainly work on sharing your expertise on […]
Read More… from How to Use LinkedIn Marketing to Build Your Reputation as an Industry Expert
To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]
Read More… from Changes Over the Past Year Means Marketing Has Evolved
You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]
Read More… from Are You Connecting Through Your Content Marketing?
It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]
Dream big. Go big or go home. Bigger is better. And everyone knows that bigger is the American way. Big houses, big cars, big paychecks. It’s what we want. But what if, in the 21st century, bigger isn’t always better? What if starting small, local and close-to-home is infinitely better? And how does that affect […]
Read More… from 3 Reasons a Local Focus is Good for Your Marketing Strategy
The MLB Playoffs are in full swing, something this SJC team member believes to be the best time of the year. Whether you like baseball or not, you can’t deny the staple baseball has been in American culture for well over 100 years. Marketing is similar to baseball in this regard, being a staple of […]
Read More… from Add Flavor to Your Monday Morning Coffee With Playoff Baseball and Marketing
As a business owner, you’ve been known to spin a few plates: payroll, sales, customer service and more. As you grow, you’re always weighing which tasks can be passed off to an inside employee and which ones are best handled by outsourcing. Marketing is one of those areas, and many business owners simply hire an […]
Read More… from What a Marketing Agency Already Knows About Your Business
The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]
Read More… from Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022
Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]