Marketing Musings

What We Write

Content marketing is all about human-to-human connection, whether it’s B2B or B2C.

Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

B2B Marketing
Content Marketing
Personalized Communication

Content marketing is still critical, but what role will it play in 2022 for lead generation?

Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022

The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]

Content Marketing
Marketing Strategy