You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try:
Your Audience is Made of People, and People Love Visual Marketing: This may seem like an obvious statement, but many B2B companies can lose their focus in the area of who is doing the purchasing. It’s a company, but that company is represented by a person. And when a post includes visual elements, it gets 650% higher engagement than text-only content.
And if you’re convinced your industry doesn’t fare well on visually-oriented social media, think again. Even industries like finance and estate law services get good responses when using Instagram marketing.
You Have Nothing to Lose: There’s not an awful lot to lose when you experiment with Instagram marketing, because like Facebook, Instagram offers a lot of analysis on your engagement. You’ll know what types of posts are your best bet and which you should remove from your strategy. You’ll find out what time of day is best for posting and what posts were your most engaging.
People Love a Story: The Three Little Pigs. Goldilocks and The Three Bears. The Tortoise and the Hare. Each of these stories is trying to tell you something, but you probably wouldn’t remember the lesson if your mom just said, “Build a solid foundation.” Or “Slow and steady wins the race.” Stories stick in our minds and help us hold on to the wisdom they communicate.
This is why Instagram marketing could be great for your brand, no matter what service or product you provide. It gives your brand messaging context and depth. By encasing your messaging in colorful images, carefully constructed wording and a button that invites them to take the next step, you’ve created a story around your brand.
It’s a Rubbernecker’s Dream: Even if you aren’t sure what your Instagram marketing strategy should be, you can get on there and learn from a few competitors. It’s a good idea because you’ll know how to avoid copying the look and feel of a competitor. Check out how they handle a wide variety of topics and see which types of posts get the most comments and engagement. See the success they have with the platform and you will know how much success you can have with Instagram marketing.
You don’t have to wonder whether Instagram would be a good fit for your company, but you may need a few tips on how to get started. That’s why we’re here. Contact us at SJC Marketing for some great social media ideas to launch your campaign.