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Marketing Musings

How Hidden Likes Might Change Up Your Instagram Marketing Campaign

Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]

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3 Trends to Include in Your Content Marketing Strategy

Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]

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SJC Things With a Little Marketing From the ’80s

Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]

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Social Media Engagement Tactics That Trigger Your Audience to React

Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]

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4 Common Content Marketing Mistakes

You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]

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How You Can Start Improving Engagement Today With LinkedIn Marketing

More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]

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5 Reasons Your New Website Needs Content Marketing

You’ve recently completed the redesign of your website. Featuring beautiful graphics and a look that is instantly recognizable as your own, the website is perfectly positioned to tell your brand story. The next step is to get moving on your content marketing. That’s right, it’s not time to celebrate just yet. Okay, go ahead and […]

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5 Content Marketing Trends to Watch

You’re investing in video, and it’s been years since you stopped counting likes. You have a killer SEO strategy that’s integrated across all of your content, and your voice is well-established and clearly linked to your brand. Still, maybe it’s time to integrate some new content marketing trends into your plans for next year. (And […]

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Is Your Content Marketing Maximizing the Impact of Touchpoints?

Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]

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4 Guidelines for Social Media Ad Design

You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]

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