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Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
As you work hard, creating content to move your target audience through the buy cycle, it’s easy to get stuck on autopilot. Remember when you used to count your likes on Facebook? Yeah, it’s pretty important to take a step back now and then to make sure your metrics are contributing to the goals you […]
Read More… from Word of the Week: Conversion Rate Optimization
Content Creation That Delivers on Quality Deserves a Strong Distribution Strategy Do you know how much of your content is generating organic traffic? According to Ahrefs, a company focused on creating tools to grow search traffic, 91% of content doesn’t gain organic traffic from Google. How can you approach content marketing and content creation in […]
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Know Your Audience When Developing Your Blog Strategy There’s a lot of ongoing discussion about what makes the perfect blog length when creating content for a blog strategy. Some studies show that consumers love long-form blogs, while others seem to indicate that shorter is always better. What’s the answer? Well, we say it depends. Here […]
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Content Marketing That Delivers at Exactly the Right Moment Where is your phone, right this minute? If you’re like most smartphone users, it’s likely right next to you, or you’re currently reading this article on your smartphone. It may even be safe to bet that you’re reading this because you searched something like “creating content […]
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The Best Social Media Trends Involve Both Creation and Curation of Content Reading your target audience for the right content curation can be challenging. There’s a lot involved with content curation that can’t be boiled down into a few bullet points. However, there are a couple of guiding principles that will help you with your […]
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How Message Creation is the Simple (Yet Complex) Part of Branding Strategies Got something to say? You bet you do. All organizations are in the business of message creation. Whether it’s what your logo says to audiences, your website, your online content and even your interior office area, we’re all in the business of sharing […]
Read More… from Message Creation: What’s All the Fuss About Anyway?
Tips for Creating Content That Engages Your Audience We’ve all heard the classic break-up line, “It’s not you, it’s me.” When it comes to marketing content, it’s not about YOU, or your company, it’s about “them”, – your customer. Many tend to think that creating content is all about what they know and what fills […]
Get These Three Groups of People Involved When Creating Content for Your Brand Creating content on your blog or social media platform is important for nonprofits that run primarily off of donations and fundraising efforts. Telling your story and the tales of those you serve can create passion in the readers, who will hopefully share […]
Read More… from Three Tips for Creating Content for Your Nonprofit
If you aren’t connecting with your target audience, you are missing a huge piece of the puzzle. Your target audience is who makes or breaks your business. Getting the right message to the right people can be a challenge. Here are a few ways to make sure this is happening for you. Communication When creating […]
Read More… from The Best Way to Connect With Your Target Audience