Marketing Musings
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Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
As you work hard, creating content to move your target audience through the buy cycle, it’s easy to get stuck on autopilot. Remember when you used to count your likes on Facebook? Yeah, it’s pretty important to take a step back now and then to make sure your metrics are contributing to the goals you […]
Content Creation That Delivers on Quality Deserves a Strong Distribution Strategy Do you know how much of your content is generating organic traffic? According to Ahrefs, a company focused on creating tools to grow search traffic, 91% of content doesn’t gain organic traffic from Google. How can you approach content marketing and content creation in […]
Know Your Audience When Developing Your Blog Strategy There’s a lot of ongoing discussion about what makes the perfect blog length when creating content for a blog strategy. Some studies show that consumers love long-form blogs, while others seem to indicate that shorter is always better. What’s the answer? Well, we say it depends. Here […]
Content Marketing That Delivers at Exactly the Right Moment Where is your phone, right this minute? If you’re like most smartphone users, it’s likely right next to you, or you’re currently reading this article on your smartphone. It may even be safe to bet that you’re reading this because you searched something like “creating content […]
Have you ever watched an incredible play at a baseball game then reached for your phone to see how it stacked up in the stats? Have you helped your kid with math using a YouTube lesson? Or maybe you have been at a fun social event where you tried the most delicious dessert and immediately […]
The Best Social Media Trends Involve Both Creation and Curation of Content Reading your target audience for the right content curation can be challenging. There’s a lot involved with content curation that can’t be boiled down into a few bullet points. However, there are a couple of guiding principles that will help you with your […]
How Message Creation is the Simple (Yet Complex) Part of Branding Strategies Got something to say? You bet you do. All organizations are in the business of message creation. Whether it’s what your logo says to audiences, your website, your online content and even your interior office area, we’re all in the business of sharing […]
Tips for Creating Content That Engages Your Audience We’ve all heard the classic break-up line, “It’s not you, it’s me.” When it comes to marketing content, it’s not about YOU, or your company, it’s about “them”, – your customer. Many tend to think that creating content is all about what they know and what fills […]
Consistently Creative Content Starts With a Strategic Plan We have many calendars. Work meetings, social gatherings, extracurricular activities; keeping track of everything on your plate takes organization and planning. The same should be done for your business marketing plan. This is where the importance of an editorial calendar becomes a key player for your marketing […]