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More than $102 billion will have been spent on social media marketing campaigns by the end of 2020, so it makes sense that people would think that social media is the king of all mediums. But don’t forget about the power of email marketing, because it can create a large return on investment (ROI) in […]
Read More… from Get Your Email Marketing Campaign Back on Track
With more than 250 million monthly active users, LinkedIn can be a great tool for leveraging more interaction between your brand and potential customers. LinkedIn marketing steps you can take now will substantially improve engagement. Now, let’s take a look at how to boost engagement on LinkedIn: Ask Questions Frequently posting is a good way […]
Read More… from Boost Your LinkedIn Marketing Outreach and Improve Engagement
As we begin to see the year 2020 fading in the rearview mirror behind us, we can (finally) set our sights on the year to come. When we didn’t think that social media usage could surge any higher, we were met with a year where more people are looking at their screens than ever, which […]
Read More… from Monday Morning Coffee and Social Media Trends For 2021
Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live? Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]
Read More… from Cater to the Needs of Your Audience With Videos for Social Media
If you’re still advertising in more traditional media, such as radio ads or on billboards or the sides of buses, you may wonder if adding in some digital marketing might make a difference in your ability to capture the market, especially in areas of strong competition like the Kansas City area. While many companies have […]
Read More… from 5 Reasons Companies Invest in Digital Marketing
Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]
Read More… from Why There’s No Social Distancing in B2B Marketing
A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]
Read More… from And for Dessert … a Recipe for Marketing Strategy Success
Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]
Read More… from How to Effectively Use Demographics for Small Business Marketing
B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]
Read More… from 3 Things B2B Marketing Can Learn From B2C Marketing
Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]