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Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy

Posted on April 28, 2022 (April 17, 2023) by sjceditor

As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]

Does Your Content Marketing Strategy Focus on Audience Needs and Interests?

Posted on April 26, 2022 (April 17, 2023) by sjceditor

Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]

4 Questions to Jump-Start Your Marketing Strategy

Posted on April 14, 2022 (April 17, 2023) by sjceditor

When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]

Get More Eyes on Your Brand With Video Marketing

Posted on March 8, 2022 (April 17, 2023) by sjceditor

Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]

4 Surprising Ways Marketing is Like the Olympics

Posted on February 24, 2022 (March 31, 2023) by sjceditor

Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]

B2B Marketing Utilizes Infographics for Maximum Influence

Posted on February 17, 2022 (March 31, 2023) by sjceditor

It’s well-documented that consumers are stimulated by images in marketing content, which explains the big push to create more video. But what about visuals in B2B marketing? While there are different responsibilities between a consumer and a B2B buyer, both are susceptible to the impact of images. Consider this scientific fact about how the human […]

Boost Brand Awareness With Your Content Marketing

Posted on February 10, 2022 (March 31, 2023) by sjceditor

Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]

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Marketing Musings

What We Write