Marketing Musings

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Is There Still Value in Direct Marketing?

Posted on October 25, 2022 (April 17, 2023) by sjceditor

If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]

5 Reasons a Successful Marketing Strategy Includes Blogging

Posted on October 20, 2022 (April 17, 2023) by sjceditor

You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]

B2B Marketing Tips for Converting More Leads

Posted on October 18, 2022 (April 17, 2023) by sjceditor

Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]

Put a Little Hocus Pocus in Your Marketing

Posted on October 4, 2022 (April 17, 2023) by sjceditor

The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]

Fries and a Spoonful of Ketchup With a Side of Marketing to Go

Posted on September 6, 2022 (April 17, 2023) by sjceditor

If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]

3 Digital Marketing Tools Worth Your Notice

Posted on September 1, 2022 (April 17, 2023) by sjceditor

Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]

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Marketing Musings

What We Write