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When you’re selling something that has a clear age bracket, such as arthritis treatments, birthing classes or college scholarship advising, you’re focused on messaging that is exactly right for a certain age range. But in a lot of marketing contexts, generational considerations may be overlooked. Maybe you sell a service, such as home renovation design, […]
It’s often been said that marketing is both an art and a science. You need both the attention-getting punch of perfect storytelling and a way to measure whether that story was heard. You need the outside-the-box ideas as well as the carefully constructed metrics. Your marketing strategy needs creativity that’s applied to both the art […]
Read More… from 3 New Ways to Think About Creativity in Your Marketing Strategy
Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]
Read More… from 3 Reasons Why You Should Invest in Content Marketing
Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]
Read More… from Video Marketing Captures the Attention of Consumers
When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]
Read More… from What You Can Learn About Marketing From…Santa?
Yoga, meditation, walks in nature. A full day at the spa. These are great ways to engage in self-care, but if you really want to take great care of yourself, you outsource your marketing. Sound a little like a stretch? Okay, hang with us for a minute. When you outsource your marketing, you are doing […]
Read More… from Outsource Your Marketing: It’s the New Self-Care
Nearly everyone has a decent camera in their pocket these days on their phones, but does that make everyone a professional photographer? You might have mastered the selfie, but can you capture images that truly represent your brand and visually reach your target audience? While your phone camera can be good for some visual pieces […]
Read More… from How Can Professional Photography Help You Meet Your Marketing Goals?
If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]
Read More… from Using Content Marketing to Launch a New Product
The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
In the marketing world, a shift towards diversity and inclusion is happening. We hear and see more from many voices and faces we have not heard from before. One of those groups, People with Disabilities (PWD), has been creating more content discussing their disabilities and how they affect their everyday life experiences. They share frustrations, […]
Read More… from Monday Morning Coffee and Marketing To Those With Disabilities