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Marketing Musings

Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

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Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Pair Email Marketing With Social Media to Generate More Leads

Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]

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6 Important Facebook Marketing Stats to Guide Your Social Media Strategy

2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]

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Unlocking Marketing Insights With Google Analytics

Google Analytics remains one of the leading web analytics platforms—and for good reason. Millions of organizations rely on it to uncover valuable insights and make data-driven decisions that drive strategic growth. Is your organization leveraging its full potential? Coming to Clarity It’s challenging to make sense of all that is going on through many distribution […]

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Marketing With a Margarita in Hand

Summer is here, and it’s about all you can do to focus on work when your all-inclusive resort vacation is coming up. Instead of fighting all those fun holiday thoughts, why not combine them with a little marketing and get started on your vacation a bit early? It’s time to jump-start vacation season with some […]

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Reels or Stories? Where You Should Focus Your Instagram Marketing Strategy

If your business is like the majority of companies today, social media marketing plays an integral role in your overall success—and Instagram remains one of the leading platforms in that space. As a result, Instagram marketing techniques are continuously evolving and being refined. One of the most talked-about comparisons right now is Reels vs. Stories. […]

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Why Your Business Needs Video Marketing –and How to Get Started

Whether you’re camera-shy or simply unaware of how impactful and accessible video marketing can be—even for small businesses—it might be a strategy you haven’t explored yet. That’s where SJC Marketing comes in. We’re here to guide you through the process, help you feel confident in your decision to invest in video, and walk you through […]

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What Some of the Biggest Marketing Failures Can Teach Us

Marketing is difficult, even for some of the world’s biggest brands. You can use all the data and analysis, but ultimately, the people make the decisions. Your well-thought-out commercial flopped? Happens. What about your social media campaign? No traction. We get it. Some of the most reputable companies across the world have fallen victim to […]

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8 Reasons It’s Time to Invest in Digital Marketing

Maybe you’ve been skeptical of digital marketing from the start. You’ve watched the trends, heard the buzzwords, and wondered if it’s all just hype. You’ve had other priorities, and diving into digital never felt urgent. But here’s the thing—it’s time. And not just because “everyone else is doing it” or because it’s the trendy thing […]

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