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Marketing Musings

Monday Morning Coffee and a Little Fun on April Fools’ Day

When it comes to managing your brand on social media, it’s a lot of fun until someone calls out your brand with a complaint. In what has become a global audience, you might be faced with a sneer or a knock on your brand that feels a bit unfair. While you should always address a […]

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Companies That Have a Regular Blog Get 97% More Links (and Other Reasons to Have a Business Blog)

Everything you’ve heard about publishing a regular blog for your business is true… It improves your search engine optimization (SEO) It increases brand recognition It builds trust between you and potential customers So, why aren’t you writing a business blog? There are probably a few really good reasons, such as a shortage of time available […]

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Why Should You Prioritize Content Creation?

If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]

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4 Clues It’s Time for a Website Update

Imagine you’re slated for a television interview highlighting your business with the local news this afternoon. Did you immediately look down to see what you’re wearing? How fresh is your haircut? You’re probably wishing you could fit in a quick workout or pick up a last-minute lesson on makeup contouring. It’s your chance to make […]

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Boosting Brand Perception Through Professional Photography

In a highly competitive market, distinguishing your brand with a strong first impression is essential. Today’s consumers seek a clear understanding of who you are and what your brand represents. Professional photography plays a pivotal role in achieving this, helping to establish credibility, convey authenticity and create a lasting connection with your target audience. As […]

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6 Reasons Blogs for Businesses Are a Good Investment

When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]

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Check Out the Benefits You Gain from Effective Customer Engagement

Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]

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Drive Quicker Results by Adding PPC Ads

You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals. The first thing […]

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The Benefits of SEO You Can’t Ignore

Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy?  If not, let’s talk about why you […]

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Increase Engagement by Integrating Video Into LinkedIn for Businesses

If your company’s LinkedIn account is not engaging your audiences, it is time to leverage video content and stir things up. Even though the platform is widely considered a B2B networking site, video content on LinkedIn for businesses can prove beneficial in reaching your business goals. It is widely documented that video is a key […]

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