Marketing Musings

Your marketing strategy should be guided by the analytics of previous campaigns.
3 Social Media Analytics That Are Key for You to Track

How Analytics Shape Your Social Media Marketing Strategy It’s not enough to carefully plan your social media posts complete with the perfect photos or videos to reach your audience. To truly test how your marketing strategy is working, you need to pay attention to some key social media analytics. But which analytics are the most […]

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Multiply the impact of a micro-moment by tapping into influencers on social media platforms.
3 Steps for Engaging With Influencers on Social Media Platforms

Reach Your Target Audience Through Influencers’ Micro-Moments Google’s defining of micro-moments helped marketers zero in on a split-second opportunity that happens hundreds of times every day on smartphones. You know that if you’re tuned in to your target audience and watching their behaviors on social media platforms, you’ll be ready to capture that micro-moment. If […]

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social media analytics
Are You Utilizing Social Media Analytics to Reach Your Target Audience?

How to Get Started With Analytics For Your Facebook Marketing You may have heard that there’s a lot to be gained by using social media analytics to shape your content topics and posting strategy. If you’ve never used Facebook marketing, it can seem a bit daunting to get started. However, it just takes a few […]

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Pinterest Marketing and What You Need to Know Now

Pinterest is still attracting a lot of attention. Partly because of its ease of use and wealth of information, but also because of how it is changing how marketing works. According to a study by Simply Measured, a social media analytics firm, almost 70 of the world’s top 100 brands are on Pinterest. One in […]

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