Marketing Musings

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Is it Time for a Rebrand to Stay Relevant and Target Growth?

Posted on June 11, 2024 (June 12, 2024) by sjceditor

Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]

Monday Morning Coffee as a Millionaire

Posted on May 20, 2024 (May 3, 2024) by sjceditor

Today, May 20 is National Be a Millionaire Day. If you’re not a millionaire, how might you celebrate? We’ve got some ideas just for fun: Grab a stack of one-dollar bills and practice making it rain Wash your face in sparkling grape juice Add “darling” to the end of every sentence Eat something new for […]

Monday Morning Coffee: Getting Ready for Mother’s Day and Father’s Day with Local Shops

Posted on April 29, 2024 (April 14, 2024) by sjceditor

Did you know that, according to the U.S. Chamber of Commerce, there are more than 33 million small businesses in the United States? That means there are many choices in our community to support a small business as you get ready for Mother’s Day and Father’s Day. If you’re a little overwhelmed at the thought […]

Elevating Your Business Through Brand Awareness

Posted on April 23, 2024 (April 8, 2024) by sjceditor

Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]

Monday Morning Coffee With Dr. Suess

Posted on March 25, 2024 (March 7, 2024) by sjceditor

You’ve probably read a few classics by Dr. Seuss. Because of Dr. Seuss, you may always associate the letter “Y” with Young Yolanda Yorgenson standing on a yak’s back. Yelling, of course. Or you might often wonder exactly how ham becomes both green and edible. Blech. Behind all the tongue-tying, rhyming nonsense words, a lot […]

Why Your Brand Needs Professional Photography

Posted on February 15, 2024 (January 30, 2024) by sjceditor

When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

Monday Morning Coffee and National Library Lover’s Month

Posted on February 5, 2024 (January 23, 2024) by sjceditor

If you can think of nothing better than curling up with a good book and a hot cup of coffee on a cold winter morning in February, this Monday Morning Coffee is for you! February is National Library Lover’s Month, celebrating the commitment of entire buildings to books, learning, community gatherings and more. It also […]

Baking Bread With Monday Morning Coffee

Posted on December 18, 2023 (November 28, 2023) by sjceditor

During the pandemic, the popularity of bread baking surged. There were many recipes and photos shared but one type dominated social feeds: sourdough. Suddenly, millions of people had the time at home to wait for a starter to ferment and a good dough to rise. When you think about it (and we’re sure you do), […]

Why Santa’s Elves Dream of Being Marketers

Posted on December 5, 2023 (November 14, 2023) by sjceditor

You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]

Easy, Tiger!

Marketing Musings

What We Write