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Marketing Musings

The Magic of Perfect Pairings

Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]

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The Importance of Telling Your Brand Story

There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]

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Monday Morning Coffee Gets Spooked!

You’ve made a second run for Halloween candy after you ate the first batch. You’ve already spent twice your budget on costumes and you’ve gotten into a permanent state of hyperactivity after making pumpkin spice lattes a daily habit. But too much Halloween? Not a chance! Today, Monday Morning Coffee jumps into the spooky fun […]

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Drone Videography: Why Are So Many Companies Using It?

If you’ve shopped real estate lately you’ve seen plenty of footage from a drone. Roughly 80% of agents use drones to showcase their properties, but you don’t have to be in real estate to benefit from drone videography. Hotels and resorts, gym and fitness centers, restaurants, entertainment and media – businesses of all types and […]

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Enjoy Your Monday Morning Coffee and Help Us Celebrate Our Successful Campaign for Habitat for Humanity

Grant resources for nonprofit organizations are always competitive. In the Midwest, Habitat for Humanity is among the dozens of organizations working diligently to fulfill their mission and garner support. Through community partnerships, proposals, community events, direct mail and an annual event, St. Joseph Habitat for Humanity continues to build new homes for individuals and families […]

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Elevate Your Content With Drone Photography

The rapid evolution of technology in photography has changed companies’ ability to showcase what they do. Professionals working today were once tied to bulky film cameras before easing into digital technology, and now mirrorless digital cameras are the norm. Drone photography has also grown immensely, providing perspectives that were once unthinkable. Even the smallest companies […]

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Provide Unique Perspectives of Your Brand With Drone Videography

It wasn’t long ago that producing video and images took a clunky, shoulder-mounted camcorder or a 35 mm camera, both requiring expensive film and processing fees. Smart, mobile devices now afford the luxury of instant, high-quality images and video with drone videography, providing stunning visuals that can help your brand shine. Drone videography provides a […]

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The Benefits of Press Releases for Your SEO Goals

How much traction can a brand get out of a press release? A carefully-crafted press release can garner attention from media outlets, but can a press release do anything for your SEO goals or are these releases really just a relic of the past? Getting a mention in a big media outlet can provide a […]

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Monday Morning Coffee: What Your Brew Says About You

Ahhh, coffee. Whether you require an occasional caffeine boost before an early-morning meeting or you’ve got a daily can’t-miss morning appointment with Mr. Coffee, you likely have a preferred way you like to drink yours. This is far from scientific, but who ever let a little thing like science keep them from having some fun? […]

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How Big Data is Improving the Big Game

Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]

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