Marketing Musings

What We Write

The User Experience Advantage: How Page Speed Impacts Consumer Behavior

Posted on September 4, 2025 (July 31, 2025) by sjceditor

To attract and retain consumers, many brands focus on refining the details of the user experience, crafting clear, compelling content and designing visuals that resonate emotionally with their audience. While these elements are essential, it’s equally important not to overlook the technical foundation, particularly webpage load times, which play a critical role in overall user […]

Short, Sweet and Strategic: Crafting Content for Today’s Consumer

Posted on August 14, 2025 (August 20, 2025) by sjceditor

As you develop your content marketing strategy, it is crucial to recognize that today’s consumers increasingly prefer short-form content that delivers information quickly and efficiently. In a fast-paced digital environment, audiences gravitate toward concise, easily digestible messages that respect their limited time and capture their attention immediately. Prioritizing brevity in your content not only aligns […]

Companies That Have a Regular Blog Get 97% More Links (and Other Reasons to Have a Business Blog)

Posted on July 24, 2025 (August 3, 2025) by sjceditor

Everything you’ve heard about publishing a regular blog for your business is true… It improves your search engine optimization (SEO) It increases brand recognition It builds trust between you and potential customers So, why aren’t you writing a business blog? There are probably a few really good reasons, such as a shortage of time available […]

Why Should You Prioritize Content Creation?

Posted on June 19, 2025 (May 20, 2025) by sjceditor

If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]

4 Clues It’s Time for a Website Update

Posted on June 12, 2025 (May 10, 2025) by sjceditor

Imagine you’re slated for a television interview highlighting your business with the local news this afternoon. Did you immediately look down to see what you’re wearing? How fresh is your haircut? You’re probably wishing you could fit in a quick workout or pick up a last-minute lesson on makeup contouring. It’s your chance to make […]

Boosting Brand Perception Through Professional Photography

Posted on May 27, 2025 (May 1, 2025) by sjceditor

In a highly competitive market, distinguishing your brand with a strong first impression is essential. Today’s consumers seek a clear understanding of who you are and what your brand represents. Professional photography plays a pivotal role in achieving this, helping to establish credibility, convey authenticity and create a lasting connection with your target audience. As […]

6 Reasons Blogs for Businesses Are a Good Investment

Posted on April 3, 2025 (March 13, 2025) by sjceditor

When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]

Check Out the Benefits You Gain from Effective Customer Engagement

Posted on March 18, 2025 (March 3, 2025) by sjceditor

Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]

Drive Quicker Results by Adding PPC Ads

Posted on January 23, 2025 (January 7, 2025) by sjceditor

You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals. The first thing […]

Don't Miss Out

Marketing Musings

What We Write