Marketing Musings

Changes to Google's privacy policies will mean changes for your marketing strategy as well. Are you ready?
Prepare Your Digital Marketing Strategy for Google’s New Privacy Policies

Google has announced that in 2022, they will no longer allow third-party cookies. What does that mean for your digital marketing strategy? Cookies, the little bits of tasty information that get stored on your computer every time you visit an ecommerce site, allow you to enjoy a personalized experience when you return to that site. […]

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We love digging into the numbers for all the answers!
Google Analytics: How You Define Fun

If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]

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For better SEO results, try taking a new approach to your FAQ page.
How Can You Improve SEO Results On Your FAQ Page?

You may already know the SEO basics that help you get higher ratings in Google search, but have you paid attention to your FAQ schems and how it affects you Google rank? Google is constantly evolving how it approaches SEO. In March, Google tightened its FAQ markup guidelines, which meant developers could no longer markup […]

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You might be making one of these key mistakes, creating lackluster Google Ads conversions.
Common Mistakes Affecting Your Google Ads Conversions

If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]

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Speed and responsiveness are critical aspects of website design.
How Website Design Can Have An Impact On Your PPC Campaigns

If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]

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Google Analytics
What Are You Thankful for This Year? We Say Google Analytics!

This year, when everyone’s going around the table, sharing what they’re thankful for, you’ll probably hear the old stand-bys: family, friends and good health. Take the leap, be a little different (and out yourself as a pretty legitimate nerd) and say what you’re really thankful for: Google Analytics. Just between you and the stuffing, take […]

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Dive deeper into how your audience interacts with you through Google Analytics tools.
Google Analytics: Why Digging Deep Improves Content

A Direct Approach to an Improved Marketing Strategy Are you looking for fresh content ideas to assist you in your outreach? Content marketers are increasingly tapping into Google Analytics to find a new direction where more consumers can become aware of their brand. Google Analytics can help you understand your customers, and that’s step number […]

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Why Google Analytics is important for your marketing strategy in 2019.
The Crazy Important Details of Google Analytics

Prioritizing the Right Google Analytics Metrics If the thought of sifting through the lost sock bin at home seems fun or if you suddenly relish the thought of prepping the paperwork for your tax return, you may love the thought of digging through your data on Google Analytics. But we’re guessing Google Analytics isn’t at […]

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Lil' Susie's Round-Up, January 5, 2018
Lil’ Susie’s Round-Up: Hit the Road With Mobile Responsive Websites or Risk Being Left Behind

Never before has the saying “hit the road, Jack” been more important. Why? Because people are on the move and it doesn’t stop them from being online. With apps, information and communication at their fingertips, why would people waste time by only getting online when they are on a desktop computer? The world is mobile […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: What Exactly Are Google AdWords Message Extensions?

Google AdWords has given businesses new potential with an option to showcase their text messaging feature through mobile-only search engine results. Message Extensions for mobile ads give people the opportunity to click and text the company to immediately begin the chat process directly from the search engine results page. Customers are able to text the […]

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