Marketing Musings

Use your Instagram Live sessions as a means of educating your target audience.
Creating Engaging Content With Instagram Live

Whether you’ve plateaued in your social media outreach, started to see a drop in engagement or are just looking for a new way to reach your audience, Instagram Live deserves your attention in addressing all of the above. Not only is this feature a great way to bump up your engagement, it’s a means for […]

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Segment your target market for better outreach.
Identifying Your Target Market Is Key for Growth

Know Your Product/Service, Know Your Target Market, Experience Growth You can develop the most killer product or service in your industry, but if you can’t market it to the right people, you’re probably not going to generate much attention. If you know how to identify your target market, you’re going to make a big splash. […]

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target audience
Identify and Reach Your Target Audience

Internet Marketing Strategies for Capturing the Loyalty of Your Target Audience When you are new to social media marketing, it is easy to look at your growing number of followers on Facebook and Twitter and think that you’re covering your social media marketing objectives. However, are you reaching your target audience and capturing their loyalty? […]

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Trending Thursday: REI Reaches Out to Their Target Audience to #OptOutside After Thursday Turkey

Bold Retail Move to Cancel Black Friday Could Prove Valuable to Target Audience We often discuss the importance of understanding your small business’s target audience. Your target audience’s preferences play into business decisions, marketing campaigns and social media strategies. REI is a great example of a brand that has allowed audience preferences to mold each of […]

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Know Before You Go: Planning Ahead For Reaching Your Target Audience

Here’s What You Need to Know Before Starting Your Strategic Marketing Plan If you know anything about finding your target audience, you know that there is a rhyme and reason for finding the who, what, when and why of your clients. But then what? The secret to taking complete advantage of knowing your target audience […]

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Knowing Your Audience

Sources: http://www.marketingprofs.com/charts/2013/10420/b2b-vs-b2c-marketing-top-objectives-tactics-and-metrics http://susanjcampbell.com/creating-a-marketing-plan-the-difference-between-b2b-and-b2c/ […]

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5 Social Media Trends for Non-Profits That Should Not Catch On

Tactics and Social Media Trends That Should Not be Found on Your Non-Profit’s Platforms As a non-profit organization, your marketing messages should be balanced between thank-yous, petitioning for funds, success stories and promoting your cause. However, there are a few social media trends that we see in the world of Facebook and Twitter that don’t […]

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Take Your Image-Centric Social Media to the Next Level

Let Your Image-Centric Social Media Shine A picture is worth a thousand words. How can you capitalize on that for your own brand? Each social platform has now jumped on board the image-centric social media bandwagon, which means the game just graduated from JV to Varsity. It’s vital to have a plan for your content. […]

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How to Reach Your Desired Target Audience on Social Media Platforms

Can you reach your target audience? Today many businesses and organizations seek the use of social media platforms to reach their desired target audience. It is important you have a strategy in place for achieving this goal. By adhering to this strategy, you’re less likely to be easily swayed by the latest trends on social […]

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Stay on Top: Watch Out for These Content Marketing Trends

Planning your content marketing strategy starts like any good race, with a steady pace and a clear view of the finish line. How do you train for the most effective content marketing trends that businesses will see this year? Here are some tips to get you started: Distribution is key: With so many vehicle through […]

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