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Marketing Musings

Why Authenticity in Your Content Is More Important Than Ever

Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]

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Let’s Talk Nutrition While We Sip Our Monday Morning Coffee

Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal.  Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]

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Monday Morning Coffee With Ride It Like You Stole It Bike Park

Tucked away in a large clearing and surrounded by forest is St. Joseph’s new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and […]

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Getting to Know Your Target Audience

While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a  reporter as you look to reach your target audience. This […]

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5 Things You Can Accomplish With a Poll on LinkedIn for Businesses

Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]

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Monday Morning Coffee With Joe Town Speedway

It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]

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How to Restore Your Brand Image After a Crisis

Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]

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Monday Morning Coffee With Shaking Bowl

Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]

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Monday Morning Coffee With Cupcakes & Pupcakes

For many people, pets are an important part of their family. And we treat them like family. Even having celebrations for them, like birthday parties and gotcha days. One local business helps make those celebrations a little more special. Cupcakes & Pupcakes makes sweet treats for both dogs and humans. The owners say they have […]

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