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For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]
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Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]
Read More… from A Customer Acquisition Strategy That Engages More Consumers
If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]
Small businesses in St. Joseph are more than meets the eye. They are a dream thought up by their creator, they help the city thrive and some of them bring character to a revitalized downtown area that is coming alive more each day. They each have their own niche and now a new shop specific […]
Read More… from Monday Morning Coffee With the Unique Unicorn
As we begin to see the year 2020 fading in the rearview mirror behind us, we can (finally) set our sights on the year to come. When we didn’t think that social media usage could surge any higher, we were met with a year where more people are looking at their screens than ever, which […]
Read More… from Monday Morning Coffee and Social Media Trends For 2021
What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]
There’s something to be said for helping businesses move forward toward a larger audience, a more targeted message and great results. But there’s also something to be said for helping nonprofit organizations and causes to be better equipped to do what they do best. November is a reflective month, and this week we pause to […]
Read More… from Monday Morning Coffee and the Blessing of Working With Some Amazing Local Nonprofits
Open your eyes to the most beautiful lashes you’ve ever seen. That’s how one client described her experience at B’Lashed by Tasha Roberts. The local business recently celebrated its two-year anniversary. Tasha, a native of St. Joseph, Missouri, left her full time and part time jobs to expand her business with a goal to make […]
Read More… from Monday Morning Coffee With B’Lashed by Tasha Roberts
As our hot days of summer wind down and we wonder what the weeks to come will look like, (because who knows in 2020) we do know fall days are upon us with bonfires, hayrides and everything pumpkin. Of course that means everyone is highly anticipating pumpkin spice lattes on a regular basis. How did […]
Who doesn’t love tasty treats delivered straight to your door? We have all gotten a little spoiled by businesses that are adapting to COVID-19 by providing front porch deliveries. And we probably can all agree, during this time we have all had quite a few more packages delivered to our porch. But who can say […]
Read More… from Monday Morning Coffee With Marble Bar Bakery