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Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]
A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]
Read More… from Is Now the Time to Outsource Your Marketing?
Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
Read More… from The Value of Testimonials for Your B2B Marketing
Some marketing fads tend to trend for a while and then die off, while others prove to be of value and become a part of digital marketing best practices. Keeping an eye on what brings value and what doesn’t work anymore is part of planning your strategy for boosting brand awareness. This also involves vetting […]
Read More… from Establishing Your Digital Marketing Strategy
You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]
Read More… from How Does Facebook Fit Into Your B2B Marketing?
Consumers want to be informed at a rapid pace. While text can convey much-needed information and remains a critical part of consumer outreach, consumers are increasingly engaging more with visual content. Think about your social media outreach. Have you ever noticed how much more engagement you get with posts that include images? When content is […]
Read More… from Professional Photography Brings Value to Your Marketing
Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]
Read More… from 4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns
After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]
Read More… from 3 Reasons Why You Should Invest More in Video Marketing
In honor of May the 4th, a.k.a. Star Wars Day, it’s time to take a few tips from a master. A Jedi Grand Master, that is. We want to share some digital marketing insights from none other than the great Yoda. Here are a few of his best quotes to put a new perspective on […]
Read More… from May the 4th Be With You As We Share Some Digital Marketing Wisdom From Yoda
Even in an age where social media makes a lot of noise, email marketing remains a valuable way to connect with your audience. Email is the second best-performing content distribution tool for both B2B and B2C companies. Even so, not all email marketing is effective. Here are three techniques you should be including for a […]