Marketing Musings

Use social media to inform your keyword selection and SEO for a better B2B marketing strategy.
Optimize Your B2B Marketing Strategy and Boost Your SEO

You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]

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B2B marketing
B2B Marketing: It’s Not Always What You Use, But How You Use It

Implementing the Best Tools in Your Marketing Strategy What’s the best channel for your B2B marketing plan? Depending on who you ask, you could get a lot of variation in responses. Some say email marketing has never been stronger, while others swear by social media. The real answer is that, like many of your business […]

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B2B marketing strategy
Why Blogging Should be Part of Your B2B Marketing Strategy

Your B2B Marketing Strategy Gains High-Quality Leads Through Blogs Blogging has become a core component of content marketing. Nearly 90 percent of B2B companies report that they are currently investing in blogging as part of their B2B marketing strategy. If your content marketing strategy doesn’t include blogging, it may be because your team doesn’t understand […]

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B2B marketing strategy
Don’t Forget Your Website in Your B2B Marketing Strategy for 2017

Even if You’ve Just Finished a Website Redesign, Don’t Assume You’re Done Your website’s role in your company has changed a lot over the years. It wasn’t that long ago that you were considered to be ahead of the game if you had a website and it was even slightly interactive. Now, websites are a […]

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