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You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]
You’ve built your company from the ground up, and you’ve always had control over every area. But as you grow, you’re starting to realize that you may be missing opportunities. How can you decide whether it’s time to invest in working with a marketing agency? Here are four signs: You’re Always in a Time Crunch: […]
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Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]
Read More… from 3 Content Marketing Must-Haves for Instagram
You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
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Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]
Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]
Read More… from Your How-To Guide for 5 of the Best Techniques in Video Marketing
LinkedIn is a great way to get the word out about your brand, and it can help you establish yourself as a recognized expert in your industry. How do you get there? Here are six ways to help you get the most out of your LinkedIn marketing: Post at the Right Frequency: Like any kind […]
Read More… from Are You Seeing the Results You Want With LinkedIn Marketing?
The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth
In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]
Read More… from Let’s Talk About Video Marketing For Lead Generation
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
Read More… from 5 Reasons Content Marketing is More Critical Than Ever