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2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]
You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
Read More… from 4 Tips for Cultivating Organic Lead Generation on Instagram
No, we aren’t changing our business name from SJC Marketing. Gotcha! But our newest team member, Executive Assistant, Hannah Van Cleave, recently changed her last name because she got married! So the now, Hannah Johnson, has been with our team since mid-May and she’s been a great addition to the team. Hannah graduated from Missouri […]
Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your […]
Read More… from Why Consistency Matters for Your Brand Design
When it comes to managing your brand on social media, it’s a lot of fun until someone calls out your brand with a complaint. In what has become a global audience, you might be faced with a sneer or a knock on your brand that feels a bit unfair. While you should always address a […]
Read More… from Monday Morning Coffee and a Little Fun on April Fools’ Day
In a highly competitive market, distinguishing your brand with a strong first impression is essential. Today’s consumers seek a clear understanding of who you are and what your brand represents. Professional photography plays a pivotal role in achieving this, helping to establish credibility, convey authenticity and create a lasting connection with your target audience. As […]
Read More… from Boosting Brand Perception Through Professional Photography
When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]
Read More… from 6 Reasons Blogs for Businesses Are a Good Investment
Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]
Read More… from Check Out the Benefits You Gain from Effective Customer Engagement
You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals. The first thing […]
Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]