Marketing Musings

Focusing your content marketing on touchpoints allows you to target key decision-making in the buyer's journey.
Is Your Content Marketing Maximizing the Impact of Touchpoints?

Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]

Read More…

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  It’s called social media precisely because it should be a conversation rather than a shouting […]

Read More…