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Make sure your social media ad design has quantitative goals attached to it. Likes and followers don’t equal sales.

4 Guidelines for Social Media Ad Design

You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]

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