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Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike
Improve Brand Engagement With These Three Marketing Tips It’s difficult to grasp, but Americans spend 11 hours per day watching, listening to and interacting with media. Obviously, there is plenty of content out there ready for consumption, so how can you compete with all of it? Focusing on a more strategic video marketing strategy is […]
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Target Your Approach to Facebook Ads Rather than blindly buying up Facebook ads in an effort to land new customers, taking a more targeted approach in your Facebook marketing efforts will yield stronger results. If you can accomplish the following three tactics, you’re going to be on the path to meeting your lead generation goals. […]
Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]
It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]
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Key Pieces for Your Social Media Strategy The way we approach B2B marketing utilizing social media channels continues to evolve. But regardless of the rapid social media changes that are a part of shaping your marketing strategy, the foundation is always gaining a deeper knowledge of what works for your target audience. Here are a […]
Understanding your target audience means knowing their pain points, their wants and their needs. This is an integral part of creating effective messages that impact consumers and help them bond with your brand. If your content seems to be generating little-to-no engagement, it could be time to evaluate what you really know about your target […]
When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Becoming a part of the scenery is the risk you take when you have a long history but lack a strong brand awareness strategy. SJC Marketing has extensive experience working with community banks and fully grasps the compliance concerns around social media marketing for those in the banking industry. […]
Every family has its favorite board game. Maybe you’re a fun-loving family that embraces the noise of Tenzi and Pit, or you might have well-cushioned seats that prepare you for the long hours of Monopoly or dominoes. But whatever you love to play, you might have noticed that some comparisons can be drawn between your […]
Read More… from Monday Morning Coffee With the Settlers of Catan