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If you’ve been thinking TikTok is just for teenagers, you might want to take another look. That’s because among all the makeover transformations, new dance moves and pet tricks, TikTok marketing is taking off. And you don’t want to miss out on the value it holds for your marketing. Here are five statistics you’ll want […]
Read More… from 5 Stats You Should Know About TikTok Marketing
You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]
Read More… from In B2B Marketing, Timing is (Almost) Everything
Looking for a tool to get the word out about your business? Leverage the hundreds of millions of members on LinkedIn to get the attention your company deserves. With just a few LinkedIn marketing tips, you can start building a reputation for your brand and learn more about your industry. Feel the Pulse Getting your […]
Read More… from LinkedIn Marketing Tips for Better Brand Recognition
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy
Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]
Read More… from Instagram Marketing Tips to Get More Eyes On Your Brand
Nobody ever said that either of the Bs in B2B marketing stood for “boring.” And yet, that’s often the approach taken to promoting businesses. In order to be taken seriously, you think you need to be all business, all the time. If this has been your approach, it’s time to shake things up and have […]
Read More… from Why TikTok Might Be Perfect for B2B Marketing
Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
Read More… from Get More Eyes on Your Brand With Video Marketing
Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]
Read More… from 4 Surprising Ways Marketing is Like the Olympics