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The challenge of staying current with changes in marketing, let alone staying ahead of them, is tough for most businesses. In an era where the digital landscape evolves as fast as a consumer’s wants and needs, it might seem like a full-time job to be effective in your digital marketing tactics. Adapting to Change According […]
Read More… from Are You Struggling to See Results in Your Digital Marketing?
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Read More… from 3 Benefits of Including Video Marketing in Your Content Strategy
LinkedIn and Facebook are two of the most used social media platforms for B2B marketing, and while TikTok may not be considered a likely B2B space, companies are using the site to great effect. More B2B businesses are jumping on TikTok and producing content for the large and engaged audience there. The reason is that […]
Read More… from TikTok Is a Viable Platform for B2B Marketing
If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]
Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]
Read More… from Stats You Need to Know About Facebook Marketing
The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]
Read More… from Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All
The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]
Read More… from Video Marketing is King: Make an Emotional Connection With Your Audience