Marketing Musings

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The Value of Google Ads As a Part of Your Digital Marketing Strategy

Posted on April 8, 2025 (March 31, 2025) by sjceditor

In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]

Marketing Myth-Conceptions Unmasked

Posted on April 1, 2025 (March 13, 2025) by sjceditor

You know marketing. Or…do you? You might think that marketing is essentially advertising. Or maybe you use it interchangeably with terms like sales or public relations. It’s all essentially the same, right? That’s what we call a common marketing myth-conception. This lisp-inducing term (that we totally just came up with) can be applied to a […]

Why Your Marketing Strategy Requires You to Ask, “What If…?”

Posted on March 6, 2025 (February 14, 2025) by sjceditor

You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]

Score a Decisive Win: No Overtime in Marketing

Posted on March 4, 2025 (February 19, 2025) by sjceditor

It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]

Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses

Posted on February 25, 2025 (February 11, 2025) by sjceditor

As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]

Quality Marketing Is an Investment

Posted on February 4, 2025 (January 20, 2025) by sjceditor

Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]

Your Website is Your Marketing and Growth Hub: Make it Work for You

Posted on January 16, 2025 (December 30, 2024) by sjceditor

After your employees, products and services, your website is the most valuable resource. Not only is it the hub of your online presence, it’s also where you build credibility among potential customers, showcase your products and services and display marketing content that expands your audience. Spotlight on Products and Services Consumers want to make informed […]

Why Marketing Math Is Easy

Posted on January 7, 2025 (December 16, 2024) by sjceditor

If you grew up hating word problems in math, you’re in luck. This one is so easy, you’ll experience true redemption. You might even want to write a giant “A” in the top corner if you’re still a bit traumatized by all the red marks you used to see on your math tests. We’re not […]

Marketing in 2025: Steps to Engaging More Consumers

Posted on January 2, 2025 (December 9, 2024) by sjceditor

When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]

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Marketing Musings

What We Write