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Are You Maximizing Your Landing Pages?
When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Are Landing Pages a Part of Your Marketing Strategy?
A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
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3 Ways a Landing Page Improves Instagram Lead Generation
While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]
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5 Common Landing Page Design Mistakes
Your landing page is a great transition point between a social media post or advertisement and a purchase. However, if visitors are landing on your page and quickly clicking away, your landing page design needs to be refreshed. You Forgot Your Marie Kondo. Your landing page design might be too cluttered. Whether it’s too many […]
Do You Know What Your Landing Page Needs?
When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]
Your Landing Page Design Can Help Turn Visitors Into Leads
The quality of your landing page says a lot about how much engagement you’re going to get from consumers. The goal for your landing page will focus on visitors coming to your site and how you can lead them to take a series of actions that lead to a conversion. Your landing page serves as […]
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5 Steps to Landing Pages That Deliver Digital Marketing Conversions
You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]
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How to Use GA4 to Drive Your Marketing Strategy
When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
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The Value of Google Ads As a Part of Your Digital Marketing Strategy
In today’s digital landscape, it can be difficult for businesses to decipher which channels they should focus on. With so many options from social media apps and website content to SEO, email marketing, video and more — it seems as though all your competitors are leveraging these avenues. Ideally, your digital marketing strategy should encompass […]
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