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There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]
Read More… from Be Influential With Your Social Media Marketing
Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]
Read More… from Improving Engagement in Your Social Media Marketing
Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]
Read More… from Generational Differences Informing Social Media Marketing
While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]
Read More… from What Metrics in Social Media Marketing Really Matter?
It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]
Read More… from 5 Reasons Social Media Marketing For Small Businesses Is Key
What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]
Read More… from Make an Impact With Your Social Media Marketing
Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]
Read More… from Is Your Social Media Marketing Engaging Your Audience?
Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]
Read More… from Building a Following With Social Media Marketing
You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]