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It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]
Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]
Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]
If you’ve been thinking TikTok is just for teenagers, you might want to take another look. That’s because among all the makeover transformations, new dance moves and pet tricks, TikTok marketing is taking off. And you don’t want to miss out on the value it holds for your marketing. Here are five statistics you’ll want […]
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You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]
Read More… from In B2B Marketing, Timing is (Almost) Everything
Looking for a tool to get the word out about your business? Leverage the hundreds of millions of members on LinkedIn to get the attention your company deserves. With just a few LinkedIn marketing tips, you can start building a reputation for your brand and learn more about your industry. Feel the Pulse Getting your […]
Read More… from LinkedIn Marketing Tips for Better Brand Recognition
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy
Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]
Read More… from Instagram Marketing Tips to Get More Eyes On Your Brand