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Have you ever jumped on a social media marketing trend that was projected to be the “next big thing” that would land you more leads and get your brand out in front of the competition? While it’s good to keep your ear to the ground on such topics, some trends and predictions don’t live up […]
Read More… from Did Social Media Predictions for 2021 Hold Up to the Hype?
Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]
Read More… from It’s the Little Things in Life … And in Marketing
You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]
Read More… from Three Facts You May Not Know About Social Commerce
The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]
Read More… from Creating Videos for Social Media: Trends and Tips for Shorter Clips
It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]
Read More… from Create Valuable Content for Higher Returns With Video Marketing
Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]
Read More… from What Brands Using Video Marketing Don’t Want You to Know
You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]
Read More… from 4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy
You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]
Read More… from Is Content Marketing Still Important For Your Company?
There’s something special about your company. You’ve got decades of experience, a product or service that meets consumer needs and you have a team with deep and broad expertise. LinkedIn marketing provides the perfect venue for sharing this aspect of your company with the public. While you can certainly work on sharing your expertise on […]
Read More… from How to Use LinkedIn Marketing to Build Your Reputation as an Industry Expert
To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]
Read More… from Changes Over the Past Year Means Marketing Has Evolved