Marketing Musings

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Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022

Posted on October 5, 2021 (March 31, 2023) by sjceditor

The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]

Enjoy Your Monday Morning Coffee While We Talk About Your Social Media Strategy for 2022

Posted on October 4, 2021 (March 31, 2023) by sjceditor

Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]

Content Marketing to Fuel Your Bottom Line

Posted on September 30, 2021 (March 31, 2023) by sjceditor

Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]

Let’s Talk About Why Videos Are Great for Small Business Marketing

Posted on September 23, 2021 (March 31, 2023) by sjceditor

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

5 Telltale Signs You Need to Hire a Marketing Agency

Posted on September 16, 2021 (March 31, 2023) by sjceditor

Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]

4 Reasons to Use Videos for Business Marketing

Posted on September 3, 2021 (March 31, 2023) by sjceditor

Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]

Optimize Your B2B Marketing Strategy and Boost Your SEO

Posted on August 31, 2021 (March 31, 2023) by sjceditor

You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]

Branding Is the Foundation For Your Small Business Marketing

Posted on August 24, 2021 (March 31, 2023) by sjceditor

If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]

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Marketing Musings

What We Write