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Marketing Musings

Digital Marketing and AI: Friends or Foes?

ChatGPT is all the rage. Its release in November 2022 pushed the conversation about artificial intelligence into new realms, generating equal parts of fear and promise. But for your digital marketing efforts, is ChatGPT capable of creating content that will help your target audience? If you’re trying to impart humor in some of your content, […]

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Fireworks and Marketing: Creating a Display Worth Watching

It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]

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How Not to Do Content for Successful B2B Marketing

Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]

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Including Visuals as a Part of Your Content Marketing Drives Better Engagement

Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]

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How to Nail B2B Marketing on LinkedIn

What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]

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Why Your Marketing Team Might Need a Day at the Beach

Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]

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Digital Marketing and TikTok: What Works in 2023?

With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]

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Content Marketing and Storytelling are a Perfect Match for These Reasons

Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]

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Should You Prioritize Video in Your B2B Marketing Strategy?

If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]

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Is Your Social Media Content Accessible?

What if you found out that one in six people was unable to access your social media content? You’d probably make it a priority to fix that problem. According to the World Health Organization, that’s how many people are living with a disability. Making sure your social media content is available to everyone is important […]

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