Marketing Musings

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Including Visuals as a Part of Your Content Marketing Drives Better Engagement

Posted on June 20, 2023 (June 2, 2023) by sjceditor

Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]

How to Nail B2B Marketing on LinkedIn

Posted on June 8, 2023 (May 18, 2023) by sjceditor

What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]

Why Your Marketing Team Might Need a Day at the Beach

Posted on June 5, 2023 (May 18, 2023) by sjceditor

Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]

Content Marketing and Storytelling are a Perfect Match for These Reasons

Posted on May 30, 2023 (May 15, 2023) by sjceditor

Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]

Monday Morning Coffee: Teeing Off with a Few Marketing Lessons From Golf

Posted on May 22, 2023 (May 8, 2023) by sjceditor

Hope you’ve brewed yourself an extra-large pot of Monday Morning Coffee this week, because you’ve got an early tee time. You may not expect to find a lot of marketing lessons embedded in the game of golf, but it turns out that there are some similarities. Let’s look at a few: No Single Fancy Piece […]

Why so Many B2B Companies Are Using Video to Meet Marketing Goals

Posted on May 9, 2023 (April 24, 2023) by sjceditor

B2B marketing is growing more competitive by the year as content built to attract the attention of buyers floods every possible channel. Standing out from the rest of the crowd is vital if your content is going to resonate with the right audience. Video is increasingly a key component that is helping organizations meet their […]

Easy, Tiger!

Marketing Musings

What We Write