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Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]
Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]
Read More… from Stats You Need to Know About Facebook Marketing
The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]
Read More… from Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All
The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]
Read More… from Video Marketing is King: Make an Emotional Connection With Your Audience
When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]
Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]
Read More… from Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy
Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]
Read More… from How to Stay Connected With Content Marketing in 2024
Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]
Read More… from Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success
Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily. It does mean you need to evaluate if TikTok is helping you […]
Read More… from Should TikTok Marketing Still Be a Part of Your Strategy?