Marketing Musings

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Is it Time to Rethink Your Small Business Marketing Strategy?

Posted on October 19, 2023 (September 20, 2023) by sjceditor

Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]

Is AI-Generated Content Marketing the Right Fit for Your Business?

Posted on October 5, 2023 (September 7, 2023) by sjceditor

ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]

Capture Attention and Create Brand Fans With Video Marketing

Posted on September 7, 2023 (August 10, 2023) by sjceditor

Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals. Video marketing is making waves […]

An Eras Tour of Our Own: The Eras of Marketing

Posted on September 5, 2023 (August 10, 2023) by sjceditor

The frenzied buzz around Taylor Swift’s Eras Tour is drawing comparisons to the kind of concert excitement not seen since the 1980s heyday of Michael Jackson and Madonna. Billy Joel, who’s been known to bring in a bit of a crowd himself, called it akin to Beatlemania. The Eras Tour is just what it sounds […]

Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy

Posted on August 31, 2023 (August 6, 2023) by sjceditor

As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]

Marketing Strategy Lessons Learned From the Barbie Movie

Posted on August 22, 2023 (July 29, 2023) by sjceditor

Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]

Step Into Their Shoes: Building Empathy into Your Marketing Strategy

Posted on August 10, 2023 (July 18, 2023) by sjceditor

If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]

Are You Stuck in a Marketing Rut?

Posted on August 1, 2023 (July 12, 2023) by sjceditor

It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]

Easy, Tiger!

Marketing Musings

What We Write