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On Saturday, August 24, hundreds of people in the St. Joseph, Mo., community will take a seat – in the name of helping children move forward from homelessness, unsafe family situations and other challenges they may face. In reality, the annual “Take a Seat” fundraiser for the Noyes Home is more about standing up than […]
Lead generation is one of the greatest challenges businesses face. Turning quality leads into loyal, long-time clients is the goal in many marketing campaigns, and by taking a fresh look at how you use LinkedIn, you can gain ground on this endeavor. According to LinkedIn, 94% of B2B marketers rank its site as a go-to […]
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It’s hard to imagine your company rolling out a new logo without consulting with the C-suite. You’d never move forward with a completely new web design without getting buy-in from the board. So, why is it that the interest in brand design sometimes doesn’t go much further? Your brand design requires consistency, from your logo […]
Ah, don’t you just love wedding season? You dust off your best duds, dig into your closet to find your one formal clutch purse and try to figure out which way the “C” goes in YMCA without consulting a mirror. Maybe you have to throw a shower for a blushing bride or attend a bachelor […]
Read More… from Savor Your Monday Morning Coffee and Let’s Talk About Weddings
“All people regardless of ability have the right to a good life.” It’s a simple, but powerful statement, and it serves as part of the mission statement of Johnson County Board of Services (JCBS). The organization is a nonprofit based in Warrensburg, Missouri, that provides resource navigation for families who have a child or adult […]
Read More… from Monday Morning Coffee With Johnson County Board of Services
You know it when you’ve found it. It’s dark roast, just how you like it. It’s exactly the right amount of cream. It’s the notes of caramel hinting around the edge of the taste, making you wonder if it’s possible that there’s a touch of sugar somewhere in your brew. You try to hold back, […]
Read More… from Sip Your “Perfect Fit” Monday Morning Coffee
You could talk about your brand, telling consumers about your values, your voice and even describe your color scheme (it’s cucumber salad green, not iced cucumber green). You might go hoarse trying to describe your personality and which Game of Thrones character your brand is most like. It sounds ridiculous, but it’s what a lot […]
Read More… from Does Your Design Capture the Essence of Who You Are?
You know it’s 4th of July in the Midwest when neighborhood front doors display patriotic wreaths and sidewalks are dotted with shiny pinwheels. There’s the distant pop of firecrackers nearly all day long, followed by the excited voices of children. For many communities, the parks are full of family picnics and you can find a […]
Read More… from Monday Morning Coffee and Some 4th of July Reflections
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
The value of a well-designed website can’t be understated. Given the amount of time consumers put into doing their research about services and products online, your website has to stand above the others, and this means plenty of focus on the right design to capture their attention and keep it. There are many programs out […]