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Marketing Musings

Monday Morning Coffee With Brioche French Bakery and Café

Currently Offering Carry Out and Delivery There’s nothing wrong with celebrating anything (anything!) with a sweet treat. This week we offer you a neatly folded and delicious suggestion – a warm crepe at Brioche French Bakery and Café. Let’s face it, most of us aren’t exactly throwing on an apron to dive into French cooking […]

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SJC is Here to Help: Let’s Work Through This Together

It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]

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Do You Know What Your Landing Page Needs?

When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]

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M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

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Monday Morning Coffee and a Sweet Competition

#TeamSJC has put together a bracket that sweet dreams are made of with a candy bar bracket of 16 sweet favorites. There are so many candy bars to choose from, how can we choose just 16? After extensively researching the most popular candy bars on the market today and some excruciating debate, our team has […]

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Capturing More Clicks on LinkedIn for Businesses

More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]

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Why You Should Invest in a Business Professional Headshot

Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]

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Time to Shake Things Up? Pursuing a Company Rebrand

Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]

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Five Considerations for Your Content Creation Strategy

Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]

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Monday Morning Coffee With the Newest Addition to SJC

At SJC Marketing, we are always excited to experience and celebrate growth, especially when that growth includes welcoming new team members. Help us welcome our newest account manager, Jordan Shadwick! Jordan graduated from Missouri Western State University (Go Griffs!), with a degree in communications with an emphasis in public relations. She has used her tremendous […]

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