Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible.
The majority of users are on mobile devices today, so if your website is not optimized for mobile, it’s critical to make updates. Not only will you provide a more seamless experience with a mobile-friendly site, but Google also prioritizes mobile-first. Their algorithm considers a website’s user-friendly abilities as well as its responsiveness. So, don’t let all that work toward content creation go to waste just because you haven’t optimized for mobile.
Down With the Bounce
You do everything you can to create visuals and text to entice users to stay on your page. Another reason to optimize your web design is that without a seamless experience, users will still likely bounce.
From being slow to load to having a lack of design elements that make a site easy to follow, an unoptimized page will give users plenty of reasons to click off your site.
While a brand’s worth doesn’t rely on social media likes and shares alone, they certainly won’t harm your ability to reach your goals. When your web design is optimized, it’s easier to view and more likable, but it’s also easier to share with others. The more responsive your site is, the easier it is to engage. It only makes sense that such a rewarding experience would motivate your visitors to share your content with friends, family and colleagues.
The focus is on providing a quality customer experience in today’s landscape. The shift in consumer behavior has been akin to a U-turn since the beginning of the pandemic. The customer experience is tantamount to success today.
When your web design makes it easier to share content with customers, whether it’s helpful content they need to solve problems or if it’s just to learn more about your products or services before a prospective customer makes a purchase, your attention to details in your web design facilitates a better customer experience, which can lead to customer retention and loyalty.
Find an Expert
At SJC Marketing, we are giving our clients all the advantages they need in optimizing their web design. Our focus is on making your brand shine and the side effect is better customer relationships. Contact us and find out more about how we can make your website shine.