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As a business owner, you’ve been known to spin a few plates: payroll, sales, customer service and more. As you grow, you’re always weighing which tasks can be passed off to an inside employee and which ones are best handled by outsourcing. Marketing is one of those areas, and many business owners simply hire an […]
Read More… from What a Marketing Agency Already Knows About Your Business
The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]
Read More… from Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022
Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]
Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]
For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]
Read More… from Let’s Talk About Why Videos Are Great for Small Business Marketing
Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]
Read More… from 5 Telltale Signs You Need to Hire a Marketing Agency
Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]
Read More… from 4 Reasons to Use Videos for Business Marketing
You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
Read More… from Optimize Your B2B Marketing Strategy and Boost Your SEO
Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
Read More… from 4 Steps to Improve Your Instagram Marketing Strategy
If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]
Read More… from Branding Is the Foundation For Your Small Business Marketing