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For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]
Read More… from Let’s Talk About Why Videos Are Great for Small Business Marketing
Marketing in a digital world can be a nightmare for those in to help you navigate these sketchy waters. Bonus – our resource even has a thumbs up from the Federal Reserve! […]
Read More… from Social Media: Why It’s Important for Community Banks
Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]
Read More… from 5 Telltale Signs You Need to Hire a Marketing Agency
Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]
Read More… from 4 Reasons to Use Videos for Business Marketing
You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
Read More… from Optimize Your B2B Marketing Strategy and Boost Your SEO
Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
Read More… from 4 Steps to Improve Your Instagram Marketing Strategy
If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]
Read More… from Branding Is the Foundation For Your Small Business Marketing
If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]
Read More… from 4 Reasons It’s Time to Invest in Instagram Marketing
It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
Read More… from Why Content Marketing Is the Foundation For a Solid Marketing Strategy
If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]
Read More… from 3 Tips for Improving TikTok’s Role in Your Social Media Strategy