Marketing Musings

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Changes Over the Past Year Means Marketing Has Evolved

Posted on November 16, 2021 (March 31, 2023) by sjceditor

To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]

Are You Connecting Through Your Content Marketing?

Posted on November 11, 2021 (March 31, 2023) by sjceditor

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

Is Your Marketing Strategy Out-Of-Date?

Posted on October 28, 2021 (March 31, 2023) by sjceditor

It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]

3 Reasons a Local Focus is Good for Your Marketing Strategy

Posted on October 12, 2021 (March 31, 2023) by sjceditor

Dream big. Go big or go home. Bigger is better. And everyone knows that bigger is the American way. Big houses, big cars, big paychecks. It’s what we want. But what if, in the 21st century, bigger isn’t always better? What if starting small, local and close-to-home is infinitely better? And how does that affect […]

Add Flavor to Your Monday Morning Coffee With Playoff Baseball and Marketing

Posted on October 11, 2021 (March 31, 2023) by sjceditor

The MLB Playoffs are in full swing, something this SJC team member believes to be the best time of the year. Whether you like baseball or not, you can’t deny the staple baseball has been in American culture for well over 100 years. Marketing is similar to baseball in this regard, being a staple of […]

What a Marketing Agency Already Knows About Your Business

Posted on October 7, 2021 (March 31, 2023) by sjceditor

As a business owner, you’ve been known to spin a few plates: payroll, sales, customer service and more. As you grow, you’re always weighing which tasks can be passed off to an inside employee and which ones are best handled by outsourcing. Marketing is one of those areas, and many business owners simply hire an […]

Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022

Posted on October 5, 2021 (March 31, 2023) by sjceditor

The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]

Enjoy Your Monday Morning Coffee While We Talk About Your Social Media Strategy for 2022

Posted on October 4, 2021 (March 31, 2023) by sjceditor

Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]

Content Marketing to Fuel Your Bottom Line

Posted on September 30, 2021 (March 31, 2023) by sjceditor

Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]

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Marketing Musings

What We Write