Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]
If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]
Read More… from Fries and a Spoonful of Ketchup With a Side of Marketing to Go
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]
Read More… from Are Blogs Still Part of a Solid Content Marketing Strategy?
If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]
Read More… from Should You Tailor Your Marketing Strategy for Younger Audiences?
Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]
Read More… from 4 Reasons it’s Time to Outsource Your Marketing
There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]
Read More… from Is LinkedIn Marketing a Good Fit for Your Business?