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You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]
Read More… from 5 Reasons a Successful Marketing Strategy Includes Blogging
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
Read More… from B2B Marketing Tips for Converting More Leads
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]
If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]
Read More… from Fries and a Spoonful of Ketchup With a Side of Marketing to Go
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]
Read More… from Are Blogs Still Part of a Solid Content Marketing Strategy?
If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]
Read More… from Should You Tailor Your Marketing Strategy for Younger Audiences?