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Improving Engagement in Your Social Media Marketing

Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]

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Generational Differences Informing Social Media Marketing

Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]

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What Metrics in Social Media Marketing Really Matter?

While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]

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5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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Is Your Social Media Marketing Engaging Your Audience?

Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]

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Building a Following With Social Media Marketing

Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]

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How to Use Emojis in Social Media Marketing

You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]

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Do Likes Fuel Your Social Media Marketing?

Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]

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Why Use Memes in Your Social Media Marketing?

In Richard Dawkins’ 1976 book, The Selfish Gene, he coined a term for how cultural information spreads – “meme.” And while memes today have taken on a new form, it has become a tool for delivering a message. For social media marketing professionals, memes are a go-to mechanism for conveying information in a concise, quick […]

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