Lead Forensics

Marketing Musings

Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Enjoy Your Monday Morning Coffee While We Talk About St Patrick’s Day

Everyone’s Irish on St. Patrick’s Day. Even though the day is the feast day for the patron saint of Ireland it’s become a secular holiday. Many cities all over the United States wear green and celebrate with a parade and green beer. All the festivities are far from traditional. Like other holidays, the modern observance […]

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A landing page should be simple and include a clear call to action displayed in full view.
Do You Know What Your Landing Page Needs?

When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]

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Allowing consumers to vote for the next M&Ms color was a brilliant way to reach the brand’s target audience.
M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Icing Café

Are you looking to balance out your typical chips and beer with something a little sweeter. What about melt-in-your-mouth ribbons of soft buttercream or tantalizing flavors like Strawberry Moscato and Salted Caramel? Maybe some lighter-than-air chocolate cake filled with chocolate ganache or marshmallow crème. Grabbing a few cupcakes, cake pops or a dozen chocolate chip […]

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When crafting your brand story, strive to inspire.
Hitting the Sweet Spot With Your Brand Story

As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]

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Video and personalization are both big marketing trends for 2020; here’s what else was predicted.
Marketing 2020: How Reality Lines Up With Past Predictions

You probably drove yourself to work today, after putting your own dishes in your dishwasher, following a breakfast you cooked yourself. That’s right, those predictions about self-cleaning kitchens and autonomous cars haven’t quite come together just yet. On the other hand, you may have started your day by asking Alexa what the weather is and […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee and a Sweet Competition

#TeamSJC has put together a bracket that sweet dreams are made of with a candy bar bracket of 16 sweet favorites. There are so many candy bars to choose from, how can we choose just 16? After extensively researching the most popular candy bars on the market today and some excruciating debate, our team has […]

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Real estate drone photography is best handled by a licensed professional with videography and editing skills.
What Successful Realtors Know About Real Estate Drone Photography

It’s no secret that home sales are heavily dependent on high-quality visual marketing. Buyers are looking extensively online, using images, maps and descriptions to weed out properties that don’t meet their needs. More recently, real estate drone photography is giving even more insight into a property’s features. Using real estate drone photography is the next […]

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A company rebrand is often more complex than anticipated, with layers of changes and decisions to work through.
5 Things to Know Before Your Company Rebrand

Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee and a Glazed…Mug?

Where would coffee be without your favorite mug? It’s one with the perfect sarcastic message, or the mug that fits in your hand just so. It’s one that’s cracked and chipped, but it belonged to your grandma so you gingerly use it every day, hoping you don’t end up with a split lip. When it’s […]

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