Lead Forensics

Marketing Musings

LinkedIn for businesses will soon add Stories, inviting companies to share a more casual view of operations.
Stories Coming to LinkedIn for Businesses

As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee: Gifts From A Father

When Father’s Day rolls around, traditions can almost move forward on autopilot. Barbecue out back, beer on ice and a game on the television. Long ago resigned to the impossible, you gave up giving your dad a creative gift. It’s a polo shirt every year, only varying in color and brand. This year, why not […]

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Your Facebook ads campaign may be struggling because your value proposition isn’t clear.
3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

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Take your photo shoot to the next level with a business professional headshot session with a pro.
The Importance of Business Professional Headshots For Your Brand’s Image

Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company. Everyone has a camera in their pocket these days, but that doesn’t make […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
A Little Monday Morning Coffee Discussion About First Dates

Imagine you’re going on a first date. You wear your go-to outfit that makes you look amazing, but sends a clear message that you’re not trying too hard. You’ve got breath mints in your pocket and a mental list of topics in case conversation is a little rough. You walk into the restaurant, spot your […]

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Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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Good marketing comes with a measure of fluidity so that you are able to pivot and change as needed.
Keeping Your Marketing Strategy Fluid in Changing Times

Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee Question: Who Wants to be Normal, Anyway?

Normal. What does that word even mean? As cities, businesses and families across the country take their first measured steps toward “normal,” we at SJC Marketing have had cause to ponder the phrase itself. And we wholeheartedly decided maybe we weren’t all that normal to begin with. And maybe we don’t care to go back […]

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Covid-19 isn’t going away, so it’s time to adjust your marketing strategy for success in a new reality.
Now What? Addressing Your Marketing Strategy Moving Forward

Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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