Marketing Musings

Your B2B strategy should include content that moves your targets to the next step in the buy cycle.
Let’s Hear It for Our Word of the Week: B2B

Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your distribution plan, you’ll create a B2B strategy that demonstrates the depth of your industry knowledge and solves real problems in the workplace. To create a solid […]

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A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

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Every good marketing strategy sets benchmarks and allows for flexibility.
Define Your Target Market and See Higher Conversion Rates

Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]

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Your content marketing strategy needs to be about what adds value for your audience.
Is Your Content Marketing Strategy Ready for 2019?

It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee While We Share About a Special Place for Man’s Best Friend

Everyone loves to be pampered and a spa day is an ultimate way to indulge. So why wouldn’t your four-legged friend want to be treated the same? Well, they can be at The Paw Spa located at 3605 Woodlawn Terrace in St. Joseph, Missouri. The Paw Spa provides dog grooming and doggy daycare. They also […]

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Improving your engagement rate may require some creative posts, like a funny poll or a live video.
Your Word of the Week … Engagement Rate

Social media continues to be a powerful way to connect with your target audience, but if you don’t purposely focus on ways to invite their participation, your engagement rate can suffer. Simply posting content isn’t enough; you need to convert your passive followers to active participants in your posts. Here are a few ways to […]

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If your approach to B2B social media marketing is stagnant, review some of the tenets of producing quality content.
Converting Your Audience With B2B Marketing

Key Pieces for Your Social Media Strategy The way we approach B2B marketing utilizing social media channels continues to evolve. But regardless of the rapid social media changes that are a part of shaping your marketing strategy, the foundation is always gaining a deeper knowledge of what works for your target audience. Here are a […]

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Your lead generation efforts should be evaluated using KPIs that demonstrate a connection to growth.
Choosing KPIs for Your Lead Generation

Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity and other activities. For many companies, the KPIs chosen aren’t effective ways to demonstrate how areas like website design and visitor behavior are connected to your […]

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SJC Marketing takes a look back at a year of marketing, creativity, fun and pickleball.
How Would a Drone Play Pickleball? 2018 Year in Review

If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]

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