Marketing Musings
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#TeamSJC has put together a bracket that sweet dreams are made of with a candy bar bracket of 16 sweet favorites. There are so many candy bars to choose from, how can we choose just 16? After extensively researching the most popular candy bars on the market today and some excruciating debate, our team has […]
Read More… from Monday Morning Coffee and a Sweet Competition
It’s no secret that home sales are heavily dependent on high-quality visual marketing. Buyers are looking extensively online, using images, maps and descriptions to weed out properties that don’t meet their needs. More recently, real estate drone photography is giving even more insight into a property’s features. Using real estate drone photography is the next […]
Read More… from What Successful Realtors Know About Real Estate Drone Photography
Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]
Read More… from 5 Things to Know Before Your Company Rebrand
Where would coffee be without your favorite mug? It’s one with the perfect sarcastic message, or the mug that fits in your hand just so. It’s one that’s cracked and chipped, but it belonged to your grandma so you gingerly use it every day, hoping you don’t end up with a split lip. When it’s […]
If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]
Read More… from 3 Things You Should Know About Creating Videos for Social Media
GIFs sum up your feelings in a three-second clip. They help you say, “Happy Birthday,” or “This is crazy,” in one convenient click. You and your siblings have entire conversations using them, fully understanding the coexistence of, “I’d drop everything to do anything for you,” but “If you chew near my ear again, you’re going […]
Read More… from How to Successfully Include GIFs in Your Marketing Strategy
February 2, 2020. A day that Kansas City Chiefs fans will remember for a lifetime. Now that some time has passed since they took home the Super Bowl title, we thought it would be fun to hear from some of the die-hard fans of Team SJC on how it felt to watch their beloved Chiefs […]
Read More… from Monday Morning Coffee and Reflections on a Super Bowl Win
Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]
Read More… from 38% of Consumers Moved to Action by Email Marketing
Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]
Read More… from Best SEO Practices Are Integrated With Content Strategies
Love is … definitely a good book on a winter’s evening. This week’s Monday Morning Coffee could give you some inspiration toward how you’ll curl up when Monday comes to a close. Be it digital or a good old-fashioned hardback, reading during the winter months is a favorite past-time across the SJC team. But it’s […]